HubSpot Platinum Partner · Hands-On B2B Training

HubSpot Training for More Self-Managed Teams

SmartLinks training helps teams get the most out of HubSpot in their day-to-day work. The sessions are based on the company’s actual processes, data, and goals, transforming the platform into a simple, useful, and effective tool.

<20% HubSpot is used by companies
4 Training Areas by Hub and Role
11 Active HubSpot certifications

What's Included

Four structured training programs

Each line is designed for a specific purpose. The combination depends on the team's current status and the level of adoption of the platform.

01

Training by Hub

Sessions dedicated to each HubSpot module: Marketing, Sales, Service, and Data. The training covers the features relevant to your team, aligned with your existing workflow. We’ll show you how the platform can benefit your business.

02

Team-Based Practical Sessions

The company’s own contacts, opportunities, data, and automation systems serve as the basis for the sessions. The team learns directly in its work environment and identifies ways to make processes simpler and more efficient.

03

Guides and Manuals

We create internal guides, checklists, and documentation for key processes. These materials are available for reference and help ensure consistent use of HubSpot across the entire team.

04

Continuing Education

Monthly follow-ups allow us to develop skills, onboard new employees, learn about new features, and review processes as the company’s needs evolve.

Categories

Three formats tailored to the context

The right approach depends on the team's level of maturity, the current state of the portal, and the short-term goals. All approaches include support materials and follow-up.

1

Online or in person

Initial Training

For teams that are just starting to use HubSpot or have never received structured training. Covers the basics of the portal in line with the company’s workflow. Sessions lasting 2 to 3 hours per Hub, held online or in person in Lisbon, with supporting materials, a post-training Q&A session, and a recording available for future reference.

2

Modular Sessions · Most Popular

Advanced Training

For teams that already use HubSpot but aren’t getting the most out of it. Builds on your existing portal to improve processes, automations, and reporting. Includes a preliminary portal assessment, themed sessions using real client data, implementation of improvements during the sessions, manuals, and follow-up 30 days after training.

3

Monthly retainer

Continuing Education

Ideal for companies that want to keep their team up to date, onboard new employees, and stay abreast of the platform’s developments. It includes a monthly allocation of training hours, onboarding for new team members, updates on relevant features, periodic reviews of processes, and direct contact with SmartLinks via Slack or email.

For those who

Team-Specific Training

Marketing, sales, and support use HubSpot in different ways. SmartLinks training reflects these specific needs without mixing contexts or wasting the team’s time with irrelevant content.

Marketing Team

Generate and qualify leads using a system

Training focused on lead generation, automated lead nurturing, and revenue attribution. The team learns how to build and manage campaigns, forms, landing pages, emails, and workflows—with metrics linked to the sales pipeline. It covers campaigns and multi-touch attribution, forms and CTAs, email marketing, lead scoring, ROI dashboards, and integration with Google Ads and SEO.

Sales Team

Pipeline under control, accurate forecast

Training focused on the sales team’s day-to-day work: pipeline management, using prospecting sequences, activity logging, and analyzing data to prioritize efforts. Less admin, more focus on the right opportunities. Covers deal stages, prospecting sequences, activity tracking, sales playbooks, forecasting, and integration with prospecting tools.

Support Team

Consistent service and customer retention

Training focused on ticket management, knowledge base creation, automated responses, and satisfaction metrics. The support team learns how to use Service Hub to reduce resolution time and improve the customer experience. It covers support pipelines, the knowledge base, SLAs, NPS, CSAT dashboards, and collaboration via CRM.

What Customers Say

Real-life experiences from people who have worked with SmartLinks

A helpful and competent team.

G. Matos

SmartLinks Client

Excellent support—they're always looking for solutions.

A. Camilo Gomes

SmartLinks Client

Everything went very smoothly; we felt supported throughout the onboarding and data migration process.

J. Vicente

SmartLinks Client

Companies That Trust SmartLinks

JaniKing Portugal Tenthpin Sana Group Vista Alegre Bordallo Pinheiro Ombria Algarve TempoVIP Empigest Vizta

A team that uses 20% of HubSpot doesn't have a tool problem. It has a training problem.

Next Step

The knowledge you need to master HubSpot

A session with SmartLinks allows you to assess the current level of platform usage and develop a training plan tailored to the team's needs.

HubSpot Platinum Solutions Partner · Google Premier Partner 2026 · Lisbon, Portugal