HubSpot Marketing Hub · B2B Qualified Lead Generator

The system that turns traffic into leads. Leads into revenue

The HubSpot Marketing Hub is the operational backbone of SmartLinks' B2B marketing system. We've built the engine that attracts, qualifies, and routes leads to the sales team using logic, data, and automation.

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Certifications: HubSpot Platinum Solutions Partner · Google Premier Partner 2026 · Marketing Hub Implementation.

Capabilities

What We've Set Up in the Marketing Hub

Each module has a defined function in the system. Each configuration serves a specific purpose in the pipeline generation cycle.

Email Marketing

Automated workflows, segment-based targeting, and one-time campaigns. Optimized templates, A/B testing, and granular reporting by audience. Built to scale without increasing resources.

Analytics

Traffic Analysis

Integrated traffic dashboard with data on sessions, sources, pages, and conversions. Full visibility into what drives the pipeline and what doesn’t convert. Direct integration with Google Ads and SEO results.

CRM & Leads

Contact Management

Dynamic segmentation by behavior, job title, industry, and stage in the sales cycle. Lead scoring configured based on ICP criteria. Real-time synchronization with the sales pipeline in Sales Hub.

Conversion

Conversions and Forms

Native forms, pop-ups, and landing pages directly linked to the CRM. Configuration of progressive forms to enrich data over time. CTAs tested and tracked by campaign.

Social

Social Media

Centralized planning and publishing of social media content. Tracking engagement by channel and linking social media posts to interacting contacts. Insight into social media's contribution to the pipeline.

Conversational

Chat and Bots

Chatflows configured for initial qualification, routing to the right team, and data capture without forms. Native integration with a shared inbox and CRM. 24/7 availability with no additional infrastructure costs.

Paid Media

Ad Management

Synchronization of CRM audiences with Google Ads and LinkedIn Ads. Conversion tracking attributed to actual contacts. Campaign-level ROI reporting with visibility into cost per qualified lead and cost per opportunity. Google Premier Partner 2026, maximum efficiency in managed accounts.

Service Models

Three Ways to Work with Us on the Marketing Hub

Every company is at a different stage. The models reflect this reality, from initial implementation to the ongoing management of the entire marketing system.

Phase 1

Initial Setup

Full implementation of the Marketing Hub—from technical setup and CRM integration to the first automations and operational dashboards. Delivery in 4 to 6 weeks. Includes: domain and tracking setup, integration with CRM and Sales Hub, email templates and forms, initial nurturing workflows, basic lead scoring by ICP, and a reporting dashboard.

Phase 2 · Most Popular

Monthly Management

SmartLinks operates the Marketing Hub on behalf of the client. This includes content production, campaign management, automation optimization, and monthly reporting with actionable recommendations. Includes: email campaign management, content creation and publication, optimization of active workflows, Google and LinkedIn ad management, monthly pipeline reporting, and a monthly review meeting.

Phase 3

Full Marketing Operations

Integrated marketing and RevOps operations. Full alignment between the Marketing Hub, Sales Hub, and revenue data. For teams looking to scale with full visibility into ROI. Includes: everything in the Monthly Plan, RevOps integration with Sales Hub, advanced lead scoring, attributed revenue reporting, quarterly content strategy, and access to the SmartLinks senior team.

Answer Engine Optimization

The Marketing Hub also works for the AEO

Visibility on generative AI platforms—ChatGPT, Perplexity, Google AI Overviews—is becoming increasingly critical in B2B acquisition. Content produced in HubSpot can be structured to cater to these platforms. At SmartLinks, AEO work is integrated into the marketing strategy from the very beginning. It’s not an afterthought. It’s part of the visibility system.

See AEO Service

AI-Structured Content

Article and landing page formats optimized for indexing by search engines. Schema markup, question-and-answer structure, citability.

Domain authority

Systematic content creation that establishes the company as an industry leader—a critical factor for appearing in AI-generated responses.

Monitoring Mentions

Tracking the presence of the brand and competitors in generative AI results. Insight into what is mentioned and what is not.

SEO + AEO Optimization

The Marketing Hub integrates SEO and AEO into a cohesive strategy. The same content works for both traditional Google search and answer-based search engines.

Testimonials

What people who have worked with us say

★

G. Matos

A responsive and competent team. They were always there for us throughout the entire process and delivered what they promised. — SmartLinks Client

★

A. Camilo Gomes

Excellent support—they’re always looking for solutions. They never left us without an answer and quickly adapted to our situation. — SmartLinks Customer

★

J. Vicente

Everything went very smoothly. We felt constant support throughout the onboarding process, and the data migration was completed without any disruption to the team. — SmartLinks Client

Companies That Trust SmartLinks

HubSpot Certifications: HubSpot Platinum Solutions Partner, Data Integrations, Digital Advertising, Digital Marketing, Marketing Hub Software, Sales Hub Software, Inbound Marketing, Marketing Hub Implementation, Objectives-Based Onboarding, Sales Hub Implementation, Salesforce Integration.