Legal

Cookie Policy

Last updated: June 2026

Company: SmartLinks, Lda.

Website: smartlinks.pt

Contact: geral@smartlinks.pt

Valid until: June 2026

What Are Cookies

Cookies are small text files that a website places on your device when you visit it. They allow the website to recognize your browser on subsequent visits, remember your preferences, and collect usage data for analysis and personalization purposes.

The smartlinks.pt website uses first-party and third-party cookies. This policy describes which cookies we use, what they’re used for, how long they remain active, and how you can manage your preferences.

The use of cookies on smartlinks.pt is governed by the ePrivacy Directive (2002/58/EC) and the General Data Protection Regulation (GDPR, EU Regulation 2016/679). Cookies that are not strictly necessary are only enabled after you give your express consent.

Categories of Cookies

We organize cookies into four categories based on their purpose and consent requirements.

Essential Cookies (Always Active)

Essential for the basic functioning of the website. They do not require consent because they do not collect personally identifiable information and are essential for safe browsing.

Name Purpose Duration Provider
session_idKeeps the user's session active while browsingSessionSmartLinks
csrf_tokenProtection against CSRF (Cross-Site Request Forgery) attacksSessionSmartLinks
lang_prefSaves the language preference selected by the user1 yearSmartLinks
cookie_consentRecords the user's cookie consent preferences1 yearSmartLinks / CMP

Analytics Cookies (Requires consent)

These cookies allow us to measure visitor behavior on the website—such as pages visited, time spent on the site, and traffic sources—in an aggregated and anonymized manner. We use Google Analytics 4 with IP anonymization enabled.

Name Purpose Duration Provider
_gaDistinguishes unique users; basis for GA4 tracking2 yearsGoogle Analytics 4
_gidIdentifies users; session data for the current day24 hoursGoogle Analytics 4
_gatLimits the rate of requests to the Google Analytics server1 minuteGoogle Analytics 4
_ga_[ID]Maintains the GA4 session state (event tracking)2 yearsGoogle Analytics 4

Marketing and Advertising Cookies (Requires consent)

Used to measure the effectiveness of paid campaigns (Google Ads) and for remarketing, to show relevant ads to users who have visited the site. Data is shared with Google and HubSpot as third-party platforms.

Name Purpose Duration Provider
_gcl_auMeasures Google Ads campaign conversions; click tracking90 daysGoogle Ads
_gcl_awLinks ad clicks to conversions on the website90 daysGoogle Ads
IDEGoogle Remarketing; interest-based profiles for personalized ads13 monthsGoogle DoubleClick
__hsscHubSpot session; tracking of website visits for CRMSession (30 min)HubSpot
__hssrcDetermines whether the user has restarted the browser (new session)SessionHubSpot
__hstcHubSpot visitor tracking; visit history and traffic source13 monthsHubSpot
hubspotutkIdentifies the visitor in the HubSpot CRM; associates sessions with the contact13 monthsHubSpot

Functionality Cookies (Requires consent)

Enable advanced website features, such as support chat and HubSpot forms, which enhance the user experience but involve sharing data with third parties.

Name Purpose Duration Provider
messagesUtkIdentifies the user in the HubSpot chatbot; maintains conversation history13 monthsHubSpot
hs-messages-is-openStores the status (open/closed) of the chat widgetSessionHubSpot
hs-messages-hide-welcome-messageControls whether the chat welcome message is displayed24 hoursHubSpot

Cookies Used on This Website

The following list is automatically generated by our consent platform and updated whenever the website is analyzed. It shows each cookie, its purpose, who sets it, and how long it lasts.

Change my cookie preferences

How to Manage Your Cookies

Consent Management Platform (CMP): The smartlinks.pt website uses a consent management platform (cookie banner). You can review and change your preferences at any time by clicking “Manage Cookies” in the website footer or on the banner that appears on your first visit.

Browser Settings

All modern browsers allow you to block or delete cookies directly in their settings. Please note that blocking all cookies may affect the functioning of some features on the website. See the specific instructions for your browser:

Vendor-Specific Opt-Out

Data Retention

Data collected through cookies is retained for the periods indicated in each table above. In the case of third-party cookies (Google, HubSpot), retention is governed by the respective providers’ privacy policies, over which SmartLinks has no direct control.

Aggregated analytics data is retained in Google Analytics 4 for a maximum period of 14 months, a setting that can be adjusted upon receipt of a substantiated request.

Legal Basis

The processing of data through cookies is based on the following legal grounds under the GDPR:

  • Essential cookies: Legitimate interest (Art. 6, para. 1, subpara. f)), necessary for providing the service requested by the user.
  • Analytics, marketing, and functionality cookies: Consent (Article 6(1)(a));these are only activated after express consent and may be withdrawn at any time without prejudice to the user.

The ePrivacy Directive (transposed into Portuguese law by Law No. 41/2004 and subsequent amendments) is also applicable and establishes the requirement for prior consent for non-essential cookies.

Your Rights

As a data subject, you have the right to access, correct, delete, restrict, or object to the processing of your personal data collected through cookies subject to consent. You may also exercise your right to data portability and file a complaint with the national supervisory authority.

National Supervisory Authority: National Data Protection Commission (CNPD), www.cnpd.pt

To exercise your rights or ask questions about this policy, please contact us at geral@smartlinks.pt.

Updates to This Policy

This Cookie Policy may be updated periodically to reflect changes in the cookies used, applicable laws, or SmartLinks’ practices. When material changes occur, we will notify you via the consent banner on the website.

The current version is always the one published on this page, with the date of the last update indicated at the top.

For questions related to privacy and data protection in general, please also see our Privacy Policy.