Authority
About Us
The Portuguese market needs structured systems that turn strategy into growth. We assess before we build. We build before we scale.
The Company
SmartLinks believes that most Portuguese B2B companies have, above all, a systemic problem: channels operating in silos, data that is not factored into decision-making, and misaligned marketing and sales teams.
Over the course of more than 10 years, we have developed the market vision that we apply today: we work with B2B companies with annual revenue above €600k, where purchasing decisions are made by CEOs, founders, or senior management. This is the segment where a well-designed system has a measurable and rapid impact.
We work differently from an execution agency: we assess the actual state of the growth system, identify the factors holding back results, and build the connection between marketing, sales, CRM, and automation.
The metric that guides us is simple: qualified sales meetings held.
A status awarded to the top 3% of Google agencies in Portugal. Criteria: performance, client growth, and team certifications.
Platinum-level certified implementation partner. Specializing in CRM, Sales Hub, Marketing Hub, and B2B automation.
Main market: Portugal. Active clients across multiple B2B sectors, ranging from SMEs to corporate groups.
The Team
Each person is responsible for an area of the customer growth system, not for an internal function. The core team defines the architecture, and the delivery team and specialists put it into operation.
Center
CEO
Growth strategy, B2B positioning, RevOps, and the SmartBOP system architecture. Responsible for assessing each client’s needs and developing a long-term vision for them.
HEAD OF DEVELOPMENT
Business development, relationship building, and identifying new opportunities. We match companies’ needs with the right solutions to support their growth.
HEAD OF SALES
Sales pipeline, opportunity qualification, and new customer relationship management. Focus on B2B conversion and alignment between marketing and sales.
HUMAN RESOURCES & FINANCIAL MANAGER
Financial management, human resources, and support for internal operations. Ensures stability, rigor, and the conditions necessary for the team to grow in a sustainable manner.
OPERATIONS MANAGER
Digital strategy, data analysis, and results-driven campaign management. We transform business objectives into clear and measurable action plans.
Delivery & Experts
PERFORMANCE & ACCOUNT MANAGER
Digital experience from paid media and strategy to project management and client relations. Sees every new challenge as an opportunity to deliver better results.
CONTENT SPECIALIST
Editorial planning, content strategy development, and SEO aimed at increasing brands' visibility and organic authority.
BUSINESS DEVELOPMENT
Client management, strategic oversight, and the development of new opportunities. Ensures close collaboration, continuity, and alignment with business objectives.
PERFORMANCE MANAGER
Definition of acquisition strategies, management and optimisation of digital campaigns. Data analysis and strategic insight to maximise advertising investment and drive client growth.
AI, DATA & CRM
Implementation and optimization of HubSpot, automation, and artificial intelligence platforms. Integrates technology, data, and processes to make marketing and sales more efficient.
AI, CONTENT & SEO
Support for SEO strategy, keyword research, and content optimization. Works to improve organic visibility and monitors the progress of projects on search engines.
SEO SPECIALIST
Development of SEO and AEO strategies to improve search rankings, attract qualified traffic, and strengthen companies’ presence on search engines and AI platforms.
AI, DATA & ANALYTICS
Project monitoring, results analysis, and implementation of digital strategies. Links planning, execution, and continuous improvement.
PERFORMANCE & ACCOUNT MANAGER
Project management and digital strategies, campaign monitoring, and results analysis. Coordinates various channels and areas of expertise to ensure consistent execution aligned with clients’ goals.
DIGITAL DESIGNER
Design and development of brand-focused, conversion-oriented digital experiences. We transform strategy, content, and technology into clear and effective websites.
DIGITAL DESIGNER
Strategic design, visual identity, and digital communication. Creates visual solutions that make brands clearer, more consistent, and more relevant.
What Sets Us Apart
We never propose solutions without first diagnosing the actual state of the growth system. SmartBOP Diagnose is always the starting point—without exception. A poorly diagnosed problem is guaranteed to lead to the wrong solution.
We don't sell SEO. We don't sell Google Ads. We sell the architecture that connects channels, CRM, automation, and data into a cohesive system. The channels are components. The system is the product.
Every prioritization decision is backed by data from the CRM, the campaign, or the market. HubSpot is the central system—not just an email tool. It’s the nervous system of growth.
Growth Flywheel
Sustainable growth is not linear. It is a flywheel: each stage fuels the next. Authority generates Demand. Demand generates opportunities for Diagnosis. Diagnosis builds the System. The System produces Case Studies. Case Studies amplify Authority.
Authority
Demand
Diagnosis
System
Case Studies
Featured Clients
We work with companies that are large enough to warrant a structured growth system, and whose leadership is willing to assess the situation before taking action.
CEO-level testimonials: VIZTA, Empigest, Jani-King, Leanked.
We always start with an assessment. There’s no obligation to continue. We don’t make a proposal until we understand the real problem.
30 minutes · Free · For companies with consultative sales or a mid-to-high average ticket