About Us

Strategy that makes an impact. We’re a B2B growth consulting firm

The Portuguese market needs structured systems that turn strategy into growth. We assess before we build. We build before we scale.

The Company

We help B2B companies in Portugal grow

SmartLinks believes that most Portuguese B2B companies have, above all, a systemic problem: channels operating in silos, data that is not factored into decision-making, and misaligned marketing and sales teams.

Over the course of more than 10 years, we have developed the market vision that we apply today: we work with B2B companies with annual revenue exceeding 1.5M€, where purchasing decisions are made by CEOs, founders, or senior management. This is the segment where a well-designed system has a measurable and rapid impact.

We work differently from an execution agency: we assess the actual state of the growth system, identify the factors holding back results, and build the connection between marketing, sales, CRM, and automation.

The metric that guides us is simple: qualified sales meetings held.

Google Premier Partner 2026

A status awarded to the top 3% of Google agencies in Portugal. Criteria: performance, client growth, and team certifications.

HubSpot Platinum Solutions Partner

Platinum-level certified implementation partner. Specializing in CRM, Sales Hub, Marketing Hub, and B2B automation.

Lisbon, Portugal

Main market: Portugal. Active clients across multiple B2B sectors, ranging from SMEs to corporate groups.

The Team

The people behind the system

Each person is responsible for an area of the customer growth system, not for an internal function. The core team defines the architecture, and the delivery team and specialists put it into operation.

Center

Rui Martins

Rui Martins

CEO & Co-Founder

Growth strategy, B2B positioning, RevOps, and the SmartBOP system architecture. Responsible for assessing each client’s needs and developing a long-term vision for them.

Salvador Sousa

Salvador Sousa

Business Development

Business development, relationship building, and identifying new opportunities. We match companies’ needs with the right solutions to support their growth.

José Peres

José Peres

Sales

Sales pipeline, opportunity qualification, and new customer relationship management. Focus on B2B conversion and alignment between marketing and sales.

Sandra Moura

Sandra Moura

Finance & People

Financial management, human resources, and support for internal operations. Ensures stability, rigor, and the conditions necessary for the team to grow in a sustainable manner.

Marisa Duarte

Marisa Duarte

PERFORMANCE & STRATEGY

Digital strategy, data analysis, and results-driven campaign management. We transform business objectives into clear and measurable action plans.

Delivery & Experts

Eva Bracinhos

Eva Bracinhos

Management & Operations

Internal operations, project management, and the SmartLinks brand. Ensures that internal processes reflect the same level of structure that we require of our clients.

Ana Costa

Ana Costa

Content Strategist

Content strategy, SEO, and AEO. Responsible for building organic authority in clients’ industries with content structured for AI Search.

Paulo Lino

Paulo Lino

ACCOUNT MANAGEMENT

Client management, strategic oversight, and the development of new opportunities. Ensures close collaboration, continuity, and alignment with business objectives.

Andreia Cunha

Andreia Cunha

PAID MEDIA

Strategy and management of digital advertising campaigns. Focuses on customer acquisition, ROI optimization, and lead generation for clients.

Sérgio Domingos

Sérgio Domingos

HUBSPOT & AI PLATFORMS

Implementation and optimization of HubSpot, automation, and artificial intelligence platforms. Integrates technology, data, and processes to make marketing and sales more efficient.

Mariana Ferreira

Mariana Ferreira

Junior SEO Specialist

Support for SEO strategy, keyword research, and content optimization. Works to improve organic visibility and monitors the progress of projects on search engines.

Sílvia Barreiros

Sílvia Barreiros

Senior SEO Specialist

Analysis, implementation, and monitoring of SEO strategies. Focuses on structure, content, and organic performance to increase clients' visibility.

Alexandre Lopes

Alexandre Lopes

Digital Marketing Manager

Project monitoring, results analysis, and implementation of digital strategies. Links planning, execution, and continuous improvement.

Diogo Bernardo

Diogo Bernardo

DIGITAL MARKETING MANAGER

Project management and digital strategies, campaign monitoring, and results analysis. Coordinates various channels and areas of expertise to ensure consistent execution aligned with clients’ goals.

Leonor Ferreira

Leonor Ferreira

Web Design

Design and development of brand-focused, conversion-oriented digital experiences. We transform strategy, content, and technology into clear and effective websites.

Vera Santos

Vera Santos

Digital Design

Strategic design, visual identity, and digital communication. Creates visual solutions that make brands clearer, more consistent, and more relevant.

What Sets Us Apart

Three principles that define how we work

01

Diagnostics Before Execution

We never propose solutions without first diagnosing the actual state of the growth system. SmartBOP Diagnose is always the starting point—without exception. A poorly diagnosed problem is guaranteed to lead to the wrong solution.

02

System Before Services

We don't sell SEO. We don't sell Google Ads. We sell the architecture that connects channels, CRM, automation, and data into a cohesive system. The channels are components. The system is the product.

03

Facts Before Opinions

Every prioritization decision is backed by data from the CRM, the campaign, or the market. HubSpot is the central system—not just an email tool. It’s the nervous system of growth.

Growth Flywheel

A self-reinforcing cycle

Sustainable growth is not linear. It is a flywheel: each stage fuels the next. Authority generates Demand. Demand generates opportunities for Diagnosis. Diagnosis builds the System. The System produces Case Studies. Case Studies amplify Authority.

Authority

Technical content, SEO, and credentials that position the company as a leader in the industry.

Demand

Generation of qualified leads through ads, SEO, and inbound marketing—filtered by the ICP.

Diagnosis

SmartBOP Diagnosis as a starting point. Identification of actual constraints.

System

Building the growth system: CRM, automation, content, and integrated channels.

Case Studies

Documented results that contribute to the next level of authority.

Featured Clients

B2B companies that have chosen a system

We work with companies that are large enough to warrant a structured growth system, and whose leadership is willing to assess the situation before taking action.

CEO-level testimonials: VIZTA, Empigest, Jani-King, Leanked.

Next Step

Ready to assess your growth system ?

We always start with an assessment. There’s no obligation to continue. We don’t make a proposal until we understand the real problem.

30 minutes · Free · For B2B companies only