Insights

Growth systems, explained

Frameworks, guides and analysis for anyone building predictable revenue in B2B. No loose tactics, just what makes the system move.

Local SEO and Google Business Profile

Local SEO and Google Business Profile

Local SEO is what decides whether your business appears when someone searches with local intent ("near me", a city, a region) or in Google Maps. For any ...

Rui Martins· 11 December 2023
Google Ads vs. SEO: which one, and when

Google Ads vs. SEO: which one, and when

The question is framed as a duel, but that framing is the mistake. Google Ads and SEO solve the same goal, visibility in search, on different timelines and ...

Rui Martins· 7 December 2023
B2B digital marketing: how the buyer changed

B2B digital marketing: how the buyer changed

If you work in B2B marketing or sales, you have felt it: the buyer changed, and fast. Leads take longer to close, there is resistance to booking calls, and by ...

Rui Martins· 25 November 2023
Performance marketing vs digital marketing

Performance marketing vs digital marketing

As digital marketing matures, companies realise what they actually want: results. That is where the distinction between digital marketing and performance ...

Rui Martins· 20 November 2023
Improve website loading speed (technical SEO)

Improve website loading speed (technical SEO)

A slow site costs twice: it loses visitors who leave before it loads, and it weakens the experience signals Google reads. Speed is not vanity, it is a factor ...

Rui Martins· 20 November 2023
How to run a competitor analysis in B2B

How to run a competitor analysis in B2B

Analysing competitors is not curiosity, it is de-risking your own decisions. Before launching a product, entering a market or changing your positioning, you ...

Rui Martins· 5 November 2023
Does Google penalise AI-made content?

Does Google penalise AI-made content?

Short answer: it does not penalise content for being AI-made. Google evaluates the quality and usefulness of content, not how it was produced. Original, useful ...

Rui Martins· 27 February 2023
AI tools for sales and marketing in SMEs

AI tools for sales and marketing in SMEs

AI is no longer the preserve of large companies. Today an SME can access the same capabilities at an affordable cost, and that is where the opportunity lies: ...

Rui Martins· 25 February 2023

Insights · 46 published articles

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