Insights

Sistemas de crescimento, explicados

Frameworks, guias e análise para quem constrói receita previsível em B2B. Sem táticas soltas, só o que faz o sistema mexer.

Choosing a B2B marketing partner

Choosing a B2B marketing partner

Hiring a marketing partner means handing budget and data to someone you do not yet know. The question is not whether to work with a partner, it is how to pick ...

Rui Martins· 13 de novembro de 2024
What are AI agents and what are they for

What are AI agents and what are they for

An AI agent is software that makes decisions and takes actions based on data, instead of only following fixed rules. That is the difference from traditional ...

Rui Martins· 29 de outubro de 2024
Essential HubSpot Sales workflows

Essential HubSpot Sales workflows

Sales automation in HubSpot is not about making the team work faster. It is about taking the manual work that does not generate revenue off their plate: ...

Rui Martins· 14 de outubro de 2024
B2B marketing and sales glossary

B2B marketing and sales glossary

The vocabulary of B2B marketing and sales is full of acronyms that get used loosely and mean different things to different teams. This glossary defines the ...

Rui Martins· 19 de setembro de 2024
How to recover from a pure spam manual action

How to recover from a pure spam manual action

A "pure spam" manual action is one of the harshest things Google can do to a site: a human reviewer flags it for aggressive spam practices, and the site can ...

Rui Martins· 16 de abril de 2024
The data stack for B2B: measure what matters

The data stack for B2B: measure what matters

Most B2B teams do not have a data problem, they have a data-into-decisions problem. The tools are installed, the dashboards exist, and yet nobody can say which ...

Rui Martins· 25 de março de 2024

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