Insights

sales-pipeline

Analysis, frameworks and B2B growth guides on sales-pipeline.

ABM guide: sell more and better in B2B

ABM guide: sell more and better in B2B

Every company wants the same thing: to sell more and better. In B2B, the hardest part of getting there is capturing the attention of the right decision-makers ...

Rui Martins· 14 March 2025
How to use AI in marketing and sales

How to use AI in marketing and sales

Artificial intelligence is the ability of a machine to reproduce skills like reasoning, learning and analysis. In marketing and sales, that translates into ...

Rui Martins· 24 January 2025
B2B marketing and sales glossary

B2B marketing and sales glossary

The vocabulary of B2B marketing and sales is full of acronyms that get used loosely and mean different things to different teams. This glossary defines the ...

Rui Martins· 19 September 2024
AI tools for sales and marketing in SMEs

AI tools for sales and marketing in SMEs

AI is no longer the preserve of large companies. Today an SME can access the same capabilities at an affordable cost, and that is where the opportunity lies: ...

Rui Martins· 25 February 2023

Insights · 46 published articles

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