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content-engine

Análise, frameworks e guias de crescimento B2B sobre content-engine.

Content marketing on LinkedIn for B2B

Content marketing on LinkedIn for B2B

For B2B, LinkedIn is not just another social network. It is where buyers research vendors, where decision-makers form opinions, and where authority in a ...

Rui Martins· 19 de dezembro de 2024
Video content that works in B2B

Video content that works in B2B

Video keeps gaining ground, especially the short format. But in B2B, more video is not the goal. Video that serves the message is. Done well, it builds ...

Rui Martins· 15 de dezembro de 2023
Email marketing: the shifts that actually matter

Email marketing: the shifts that actually matter

Email is still one of the highest-return channels in B2B, but the ground under it has shifted. Chasing the trend of the year is the wrong move. Understanding ...

Rui Martins· 13 de dezembro de 2023
Does Google penalise AI-made content?

Does Google penalise AI-made content?

Short answer: it does not penalise content for being AI-made. Google evaluates the quality and usefulness of content, not how it was produced. Original, useful ...

Rui Martins· 27 de fevereiro de 2023

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