Insights

Growth systems, explained

Frameworks, guides and analysis for anyone building predictable revenue in B2B. No loose tactics, just what makes the system move.

On-page SEO: content, structure and voice search

On-page SEO is everything you control on the page itself: the content, how it is structured, and the signals that tell a search engine (and now an AI model) ...

Rui Martins· 20 September 2017

Building a social audience that drives B2B pipeline

Most advice on "getting more followers" optimises the wrong number. In B2B, a large following of the wrong people is worth nothing, and a small, precise ...

Rui Martins· 18 September 2017

Insights · 46 published articles

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Frameworks and analysis for people building predictable revenue in B2B. We write when we have something to say, not to fill a calendar.

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