Insights

b2b-digital-marketing

Analysis, frameworks and B2B growth guides on b2b-digital-marketing.

Choosing a B2B marketing partner

Choosing a B2B marketing partner

Hiring a marketing partner means handing budget and data to someone you do not yet know. The question is not whether to work with a partner, it is how to pick ...

Rui Martins· 13 November 2024
B2B digital marketing: how the buyer changed

B2B digital marketing: how the buyer changed

If you work in B2B marketing or sales, you have felt it: the buyer changed, and fast. Leads take longer to close, there is resistance to booking calls, and by ...

Rui Martins· 25 November 2023
How to run a competitor analysis in B2B

How to run a competitor analysis in B2B

Analysing competitors is not curiosity, it is de-risking your own decisions. Before launching a product, entering a market or changing your positioning, you ...

Rui Martins· 5 November 2023

Insights · 46 published articles

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