Insights

Sistemas de crescimento, explicados

Frameworks, guias e análise para quem constrói receita previsível em B2B. Sem táticas soltas, só o que faz o sistema mexer.

B2B digital marketing: how the buyer changed

B2B digital marketing: how the buyer changed

If you work in B2B marketing or sales, you have felt it: the buyer changed, and fast. Leads take longer to close, there is resistance to booking calls, and by ...

Rui Martins· 25 de novembro de 2023
Performance marketing vs digital marketing

Performance marketing vs digital marketing

As digital marketing matures, companies realise what they actually want: results. That is where the distinction between digital marketing and performance ...

Rui Martins· 20 de novembro de 2023
Improve website loading speed (technical SEO)

Improve website loading speed (technical SEO)

A slow site costs twice: it loses visitors who leave before it loads, and it weakens the experience signals Google reads. Speed is not vanity, it is a factor ...

Rui Martins· 20 de novembro de 2023
How to run a competitor analysis in B2B

How to run a competitor analysis in B2B

Analysing competitors is not curiosity, it is de-risking your own decisions. Before launching a product, entering a market or changing your positioning, you ...

Rui Martins· 5 de novembro de 2023
Does Google penalise AI-made content?

Does Google penalise AI-made content?

Short answer: it does not penalise content for being AI-made. Google evaluates the quality and usefulness of content, not how it was produced. Original, useful ...

Rui Martins· 27 de fevereiro de 2023
AI tools for sales and marketing in SMEs

AI tools for sales and marketing in SMEs

AI is no longer the preserve of large companies. Today an SME can access the same capabilities at an affordable cost, and that is where the opportunity lies: ...

Rui Martins· 25 de fevereiro de 2023
White hat vs. black hat SEO: what is worth it

White hat vs. black hat SEO: what is worth it

Every SEO tactic sits somewhere on a line between building genuine authority and gaming the algorithm. White hat means earning rankings the way search engines ...

Rui Martins· 29 de dezembro de 2022
KPI vs OKR: measuring progress or just activity?

KPI vs OKR: measuring progress or just activity?

The difference between a KPI and an OKR is the difference between looking at one puzzle piece and looking at the whole puzzle. Both measure, but they measure ...

Rui Martins· 30 de novembro de 2022

Insights · 71 artigos publicados

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Frameworks e análise para quem constrói receita previsível em B2B. Escrevemos quando temos algo para dizer, não por calendário.

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