Solutions · Demand Generation
SmartLinks manages Google Ads, LinkedIn Ads, and Meta Ads as an acceleration layer for a B2B growth system, with real attribution to the pipeline.
The Diagnosis
Paid media amplifies what already exists in the system. If the conversion infrastructure is weak, the CRM isn’t qualifying leads effectively, and the sales process is inconsistent, more traffic will increase the cost per lead without improving the pipeline.
The investment made must be channeled into a system that can make the most of it. Without that, it is an expensive endeavor with no real benefit.
SmartLinks manages paid media with a holistic approach: every euro invested is traceable back to the pipeline, with actual attribution to revenue.
Search, Display, YouTube, and Performance Max. B2B campaigns focused on commercial intent, with account structure, traffic quality, and CRM attribution. Google Premier Partner.
The go-to channel for B2B decision-makers. Targeting by job title, industry, and company, with formats designed to generate qualified leads and build brand awareness.
Facebook and Instagram for retargeting, brand awareness, and B2B audience engagement. A complement to Google and LinkedIn when the buying cycle is longer.
What We've Built
Google Ads, LinkedIn Ads, and Meta Ads managed with integrated strategy, execution, and attribution in HubSpot.
Based on the system assessment, we determine the right channels for the company’s ICP and the appropriate investment mix for each phase of the B2B buying cycle.
Account architecture, campaign structure, creative testing, and continuous optimization. Each campaign is designed to generate qualified leads, with targeting based on the ICP.
B2B paid media requires precise targeting. We prioritize traffic quality over volume, because a poorly qualified lead costs just as much to acquire as a good one—and it doesn’t convert.
Each campaign is linked to the appropriate landing pages, forms, and nurturing sequences. Paid traffic enters the system with a specific destination, not a generic homepage.
B2B buying cycles are long. We build retargeting audiences based on website and CRM behavior to keep the company top of mind throughout the entire decision-making process.
Paid advertising tracked within HubSpot, with attribution to the pipeline and revenue. We know which campaigns generated meetings and closed deals—not just clicks and impressions.
SmartBOP Diagnóstico evaluates the current status of campaigns, traffic quality, and integration with the conversion system before making any investment recommendations.
The logic of the system
Before scaling up paid advertising, you need to have a functioning conversion infrastructure, a CRM to qualify leads, and a sales process with defined criteria. Without these, the cost per lead will increase without any improvement in the pipeline.
SmartLinks evaluates this condition during the diagnostic process. The investment payment is scaled up when the system is ready to receive it, and the allocation to revenue is integrated from day one.
Diagnostics · Auditing and Strategy
Development · Structure and Implementation
Growth · Management and Continuous Optimization
What, specifically, is changing?
Paid traffic is now segmented based on the ICP defined in the analysis. Less volume, higher quality: leads that reach the CRM system having met the qualification criteria.
Every euro invested is traceable back to the pipeline and the revenue generated, with attribution built right into HubSpot. You’ll know what’s working before you increase your budget.
Acquisition, nurturing, and retargeting campaigns designed for the long B2B buying cycle, with the company present at every stage of the decision-making process.
Once the system is up and running and the allocation has been validated, it is possible to scale the investment based on actual return data, without increasing the risk of waste.
A larger budget simply expands what already exists. Only a system can turn investment into revenue.
SmartBOP Diagnóstico assesses whether the system is ready to receive paid-for investment and identifies where waste currently exists.
For B2B companies only · Strategic assessment · No obligation to implement
Meeting with the SmartLinks team. Confirmation and the calendar invitation are sent immediately.
