Technology

Sales calls integrated into the CRM. No friction

Most sales calls happen outside the CRM. No automatic logging, no recording, no analytics. The context is lost. Coaching becomes impossible. The pipeline goes blind.

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What it is

Aircall: a cloud calling system for sales teams

Aircall is a cloud calling system designed specifically for sales and support teams. It runs on the computer and on the phone: no hardware, no installations, no on-premise switchboard.

Unlike traditional phone systems, Aircall integrates natively with HubSpot, Salesforce and over 100 other tools. Every call is logged as a structured event: recorded, attached to the right contact and ready to analyze.

For prospecting and phone sales teams, the difference shows up day to day: the rep places the call from HubSpot, the call is linked to the contact, the recording stays on the deal, and the call time lands in the report automatically.

Technical definition

Aircall is a cloud VoIP solution for sales teams, with native integration into CRM systems. It replaces traditional phone systems and turns every call into a structured record, ready to analyze.

Aircall vs. traditional phone systems

On a traditional system, calls happen but are not logged in the CRM, are not recorded by default and generate no analytics. With Aircall, every call generates data and is tied to a process.

Why integrate with HubSpot

Every call logged, recorded and attached to the contact

Native integration turns the call into a source of sales data.

Automatic logging in the CRM

The call automatically creates an activity in HubSpot, with duration, direction (inbound/outbound), rep and date.

Recording attached to the deal

The recording is available directly on the HubSpot deal. Any team member can access the full call context before the next touch.

Call analytics and closing speed by rep

Call volume per rep, contact rate, average duration and time to first contact.

Coaching based on recordings

Sales managers listen to real calls to spot patterns, recurring objections and room for improvement. Coaching with data instead of guesswork.

Call-triggered workflows

A call over 5 minutes can trigger a follow-up sequence. An unanswered call can create a task automatically.

Typical problem without AircallThe rep makes 20 calls a day. Only 3 get logged in the CRM. The sales manager has no idea how many calls happened, to whom, or with what outcome. The pipeline looks stalled, but it is actually active — just invisible.

With Aircall + HubSpotAll 20 calls are logged automatically. The sales manager sees the real volume, spots who is calling less, and opens the recordings on stalled deals. Sales management starts running on data instead of guesswork.

A call that does not end up in the system is a conversation that never happened.

What it includes

What ends up configured and in production

A full implementation, not just switching on the Aircall account.

Aircall setup

Account setup, Portuguese local numbers, IVR, call queues, business hours and routing by team or rep.

Native HubSpot integration

Two-way connection between Aircall and HubSpot: contacts synced, calls logged as activities, recordings available in the CRM.

Automated workflows

Follow-up logic based on call outcomes: answered, unanswered, duration, disposition. Sequences and tasks created automatically.

Call dashboards

HubSpot reports with call volume per rep, contact rate, average duration and contribution to pipeline generated.

Power Dialer configured

Contact lists for sequential calling straight from HubSpot. The rep calls without leaving the CRM, with the full contact context in view.

Team training

Onboarding for the reps and the sales manager: using the dialer, reading analytics, the coaching process with recordings and how to interpret the data.

Sales tool stack

Aircall in the SmartLinks Sales Engine

Aircall always comes integrated into the system, never on its own. It is one of the components of the sales engine, the commercial architecture SmartLinks builds for B2B teams that need to scale prospecting and manage the pipeline with rigor.

GeraçãoLinkedIn / Ads

QualificaçãoHubSpot CRM

ContactoAircall

PipelineHubSpot Sales

ReportingDashboards

SDRs and BDRs

Outbound prospecting teams with high call volume. Aircall gives the manager visibility and gives the process structure, without depending on manual notes.

Remote Sales

Teams that sell over the phone and need to put calls in the context of the deal. Recordings available before every pipeline meeting. Follow-up without losing context.

Sales Management

Managers who need real data on sales activity. Call volume, contact rate, conversation quality. Management based on concrete data.

Why with SmartLinks

Aircall implemented inside a system

Creating an Aircall account is the easy part. Connecting it properly to HubSpot, configuring the follow-up flows, building the management dashboards and making sure the team uses the process day to day is another level of work.

SmartLinks implements Aircall inside the Sales Engine: the full architecture that brings together pipeline, outreach sequences, automation and reporting. Every call becomes a data point within a coherent system.

As a HubSpot Platinum Solutions Partner, we make sure the integration is done properly and that call data feeds the pipeline and sales forecast reports.

HubSpot Platinum Partner · Google Premier Partner 2026

What we don't do

We don't sell standalone Aircall licences. We don't implement a tool without first diagnosing the sales process. If the sales process is not defined, Aircall will not fix the problem.

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What we do

We diagnose the sales process, define the Sales Engine architecture, implement Aircall integrated with HubSpot, configure the automation and train the team to turn call data into real sales decisions.