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Success Story · Loop Marketing Activated

SEO, paid traffic, and the website working together as a single engine

Jani-King needed to generate leads consistently, especially in the hospitality industry—where it is already a leader and where its business is growing the most in Portugal. The website was not supporting this goal: it relied on one-off SEO efforts and paid traffic, without a foundation to fully capitalize on them.

Client: Jani-King · Professional Cleaning Services
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Results

Consolidated figures

+64.8% Website Traffic, First Quarter
+25% Revenue, annual growth
Leader Digital channel for the hospitality industry

The figures above refer to SEO efforts and established paid traffic. The website redesign is currently underway, and the results will be posted on this page as soon as data becomes available.

The Challenge

Isolated efforts, none of which reinforce the other

Jani-King has been operating in Portugal for over 15 years, with a strong presence in the commercial sector and especially in the hospitality industry, where it is the market leader and where it is experiencing the strongest business growth.

Lead generation relied on one-off campaigns, without SEO and paid traffic reinforcing each other, and without a website designed to convert the existing traffic.

What Was Built

Technical and Content SEO

Technical audit, removal of toxic links, and creation and optimization of pages for relevant search terms.

Off-page SEO

Continuous improvement of the quality of the backlink profile and optimization of Google Business Profile listings.

Paid Traffic on Google

Search campaigns, remarketing campaigns, and other types of campaigns, targeted at specific audiences using unique selling points.

Complete website redesign

In progress, so that the page structure will support the conversion rather than limit it.

We operate primarily in the commercial sector, with a particular focus on the hospitality industry, where we are market leaders and which represents the fastest-growing business sector in Portugal.
Mário NevesDirector of Operations for Jani-King in Portugal
Next step

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