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Sistemas de crescimento, explicados

Frameworks, guias e análise para quem constrói receita previsível em B2B. Sem táticas soltas, só o que faz o sistema mexer.

SEO vs. AEO: the evolution of online search

SEO vs. AEO: the evolution of online search

Search no longer lives only in the SERP. It also lives in the chat box. SEO is still the operating system of organic visibility, but a new layer has appeared: ...

Rui Martins· 7 de novembro de 2025
ABM guide: sell more and better in B2B

ABM guide: sell more and better in B2B

Every company wants the same thing: to sell more and better. In B2B, the hardest part of getting there is capturing the attention of the right decision-makers ...

Rui Martins· 14 de março de 2025
AI agents vs. automation: when to use each

AI agents vs. automation: when to use each

The right question is not "AI or automation?". It is "what kind of problem am I solving?". Confusing the two leads to two common failures: putting an AI agent ...

Rui Martins· 19 de fevereiro de 2025
How to use AI in marketing and sales

How to use AI in marketing and sales

Artificial intelligence is the ability of a machine to reproduce skills like reasoning, learning and analysis. In marketing and sales, that translates into ...

Rui Martins· 24 de janeiro de 2025
Breeze: HubSpot's AI, what it does and for whom

Breeze: HubSpot's AI, what it does and for whom

Breeze is the artificial intelligence layer of HubSpot, built into the platform rather than bolted on as a separate tool. It is not a chatbot stuck on top: it ...

Rui Martins· 23 de dezembro de 2024
Content marketing on LinkedIn for B2B

Content marketing on LinkedIn for B2B

For B2B, LinkedIn is not just another social network. It is where buyers research vendors, where decision-makers form opinions, and where authority in a ...

Rui Martins· 19 de dezembro de 2024

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