Reunião de 30 minutos com o Rui Martins. Sem custos, sem compromisso e sem necessidade de preparar nada.
GitHub: centralised knowledge
Offers, decisions, criteria, examples and references are organised and versioned.
ARTIFICIAL INTELLIGENCE FOR COMPANIES
Access to AI tools does not automatically create a system that delivers results. SmartLinks organises knowledge, data and rules and builds the layer the problem needs, from research and answers to integrations and agents.
EXECUTION
Buying another copilot or opening another account does not solve scattered knowledge, outdated data or processes nobody can explain consistently.
Without a shared foundation, answers vary, teams repeat context, integrations fail and an agent can execute the wrong task faster.
Preparation starts before the model. We need to know what information should be used, where it lives, who validates it and which actions can run without human intervention.
Only then does it make sense to choose between simple question and answer, chat, automation, MCP integration or a group of agents.
The company has information, but it is distributed across documents, CRM, applications and people. AI cannot use it consistently.
A tool can execute tasks. Without rules, limits and validation, it can also multiply errors and create more work.
AI ARCHITECTURE
Not every company needs the same technology. Every company needs organised information, accessible data and clear rules. From there, we build only what the use case requires.
Bring together the offer, processes, criteria, examples, FAQs and decisions scattered across the company.
Identify data that changes day to day—CRM, catalogues, requests, tickets or metrics—and define how it can be queried.
The solution may be search and answer, chat, AI automation, an MCP connection or several agents. Complexity depends on the result.
Connect AI to the tools needed to query information or execute tasks, preserving control, records and accountability.
Define good results, track errors and exceptions, and improve the system based on real work.
Definimos o que conta como bom resultado, acompanhamos erros e exceções e melhoramos o sistema com base no trabalho real.
AI Ready Transformation prepares the foundation. Agents apply that foundation to work. In sales they can research, qualify and prepare commercial actions. In customer support they can answer, route and execute simple tasks. In operations they can process information, update systems and manage exceptions.
OUR FIRST SYSTEM WAS OUR OWN
At SmartLinks, knowledge was spread across documents, CRM, content, applications and people. Every new AI use case required us to explain again who we were, how we worked and what a good answer looked like.
We centralised what we want to do, examples of good and bad work, decisions and references in GitHub. Smartbot turns that foundation into rules for how we assess and execute work.
On top, we use the AI layer that fits each case. The result is not one tool, but a shared foundation for content, sales, reporting, automation and agents.
GitHub: centralised knowledge
Smartbot: working rules
Layer de IA: aplicação concreta
FREQUENTLY ASKED QUESTIONS
Only if there is a concrete task that requires interpretation or execution. If a simple rule solves it better, we use automation. If the problem is scattered information, we start with the foundation.
No. A chat is an interface. An agent can query data, choose the next step, use tools and execute actions within defined limits.
No. HubSpot can be a data source and an execution environment. The architecture depends on the systems the company already uses and the problem it wants to solve.
It starts with the problem. We map the task, information, rules, risks and how to measure the result. Only then do we define the technology.
If there is no use case with real value, we say so before proposing any implementation.
Book 30 minutes with Rui Martins, CEO and co-founder of SmartLinks. We will discuss the problem, available data and the result that would make a difference. By the end, it will be clear whether there is a case worth diagnosing.
30 minutes · Free · No commitment
Reunião de 30 minutos com o Rui Martins. Sem custos, sem compromisso e sem necessidade de preparar nada.